Amazon & DreamWorks Launch
Create a marketing campaign for the DreamWorks and Amazon launch
Role Senior Art Director
Challenge While Prime already created a barrier of entry to the content, this was a premium service within Prime, which limited the audience even further. We used the Fire Wake screens as well as ads to lower this barrier and reach as many parents (with Prime) as possible.
Overview
DreamWorkTV partnered with Amazon Prime to make hundreds of hours of content available. As part of the marketing campaign, we delivered wake screens to all Fire tablets to introduce the new channel. Included here is a sampling of the campaign.
Amazon Campaign Banners
Amazon Tablet Marketing
