Rachael Pope
USAID_thumbnails.png

USAID

USAid Campaign Branding

Develop a campaign for Feed the Future campaign

 
 

Overview

This is a true re-brand of the Feed the Future brand as well as a 360 campaign. I wanted the client to see how seamlessly this design would be to transition between social to video to infographics. Below are the examples given to the client for how their powerful message could be tailors to Instagram or Facebook.

Role Senior Art Director + UX Designer

Challenge Develop a campaign that feels fresh without veering too far from the current look.

 
 
 

The Resilience Economy

We developed site-specific branding that would reflect the design as well as develop a clear hierarchy for information, graphics and video messaging.

 
 

Infographics

A significant request from the client was to have an infographic template. I developed a template which would highlight the imagery and use copy as support.