DreamWorksTV
Overview
Over the course of six years, I oversaw brand development for DreamWorksTV, a kid's digital platform, with branded and original content. Today DreamWorksTV, now Peacock Kids, under NBCUniversal boasts over 7 millions subscribers.
Role Senior Art Director
Challenge Budget limitations, Start-up culture
Logo Development, Branding, Copy, Marketing
Logo Development
The DTV logo evolved in conjunction with DreamWorks Animation. When I adopted the "before" logo, there was an attempt to maintain DreamWorks-approved colors. However, the glaring issue is that the colors are so primary and outside the target demographic. Instead, I adjusted the logo to something a bit older but still fun and young. These colors harken back to DreamWorks Animation but breathe fresh air into a tired look. I also added an animation that is flitting and quirky; qualities that we identified as being important aspects of the brand.
![banner1.png](https://images.squarespace-cdn.com/content/v1/531958dce4b0d5b5621b71e3/1475796108390-4UM0E48ZRJM83ZV3KSKQ/banner1.png)
![banner2.png](https://images.squarespace-cdn.com/content/v1/531958dce4b0d5b5621b71e3/1475796108393-CUKOJLFGBX6L13T6CETN/banner2.png)
![banner3.png](https://images.squarespace-cdn.com/content/v1/531958dce4b0d5b5621b71e3/1475796109278-CJKJLZ2RS69POG9J8IHO/banner3.png)
![banner4.png](https://images.squarespace-cdn.com/content/v1/531958dce4b0d5b5621b71e3/1475796109388-5DK3QUEMHOSOWU7E597E/banner4.png)